Updated 26 August 2021
We respect your privacy and are committed to protecting your personal data.
Business Contact: an individual employee, consultant or agent of a business, other commercial organisation, or non-profit organisation we engage with in relation to our business or Services;
Consumer: any consumer we engage with in relation to our business or Services; and
User: any person accessing our Site.
Important information and who we are
This Site is not intended for children and we do not knowingly collect data relating to children.
We are AYDA TECHNOLOGIES LIMITED. We are a company incorporated and registered in England and Wales. Our company number is 13412813. Our registered office address is at 69-73 Theobalds Road, London, England, WC1X 8TA.
When we refer to “Ayda” or “we“, “us” or “our” in this policy, we are referring to AYDA TECHNOLOGIES LIMITED. We are the ‘controller’ in relation to the personal data you provide to us, which means we determine the purposes and the way in which your personal data is, or will be, processed and are responsible for it.
Email address: firstname.lastname@example.org.
You will always have the right to lodge a complaint with a supervisory body. The relevant authority in the UK is the Information Commissioner’s Office (www.ico.org.uk). If you do have a complaint, we would appreciate the chance to deal with your concerns before you approach the ICO, so please do Contact us in the first instance if possible.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, title, employer/company details.
Contact Data includes address, email address and telephone numbers.
Account Data includes your username and password.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site.
Financial Data includes bank account and/or payment card details.
Usage Data includes information about how you use our Site and Services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity, Contact, Account and Financial Data by filling in forms, questionnaires, or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- contact us about or use our Services;
- create an account;
- apply for a job;
- request marketing to be sent to you; or
- give us feedback or contact us.
- Automated technologies or interactions. As you interact with our Site, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
- Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
- Technical Data from analytics providers, such as Google;
- Identity and Contact Data from publicly available sources such as CrunchBase, AngelList Companies House.
- Identity Data, Contact Data and Account Data from social media networks, such as LinkedIn, Facebook and Twitter.
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the tables below.
|Purpose/Activity||Type of data||Lawful basis for processing including basis of legitimate interest|
|To provide you with our Services.||(a) Identity |
|Performance of a contract with you|
|To manage our relationship with you which will include: |
(b) Asking you to leave a review or take a survey
(c) respond to a request for support or information
(d) respond to a request for support or information
|(a) Identity |
(f) Marketing and Communications
|(a) Performance of a contract with you |
(b)Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how you use our Services)
|To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||(a) Identity |
|(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
(b) Necessary to comply with a legal obligation
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||(a) Identity |
(d) Marketing and Communications
|Necessary for our legitimate interests (to study how Business Contacts, Consumers and Users use our services, to develop them, to grow our business and to inform our marketing strategy)|
|To use data analytics to improve our Site, Services, marketing, business relationships and experiences||(a) Technical |
|Necessary for our legitimate interests (to keep our Site updated and relevant, to develop our business and to inform our marketing strategy)|
|To liaise with you if you are a Business Contact or Consumer in relation to our business or Services||(a) Identity |
|Necessary for our legitimate interest (to develop our Services and grow our business)|
|To make suggestions and recommendations to you about goods or services that may be of interest to you||(a) Identity |
(e) Marketing and Communications
|Necessary for our legitimate interests (to develop our Services and grow our business)|
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We may use your Identity, Contact, Technical and Usage to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or if we provide services to you and you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase.
What cookies do we use?
We have listed below all the cookies that we use. These fall into the following categories:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
|cmplz_consent_status||Strictly necessary cookies||To store cookie consent preferences|
|wordpress_test_cookie||Strictly necessary cookies||Check if cookies can be placed. Issued by WordPress.|
|wordpress_logged_in_*||Strictly necessary cookies||Stored logged in users. Issued by WordPress.|
|_wpfuuid||Strictly necessary cookies||Store a unique user ID. Issued by WPForms|
|bid_1_password_protected_auth||Strictly necessary cookies||Password protect certain areas of the website. Issued by WordPress.|
|messagesUtk||Analytical/performance cookies||See details at https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser|
|wfwaf-authcookie*||Strictly necessary cookies||Determine if a user is logged in. Issued by Wordfence.|
|_grecaptcha||Strictly necessary cookies||Provide spam protection. Issued by Google reCAPTCHA|
|rc::c||Strictly necessary cookies||Read and filter requests from bots. Issued by Google reCAPTCHA|
|rc::b||Strictly necessary cookies||Read and filter requests from bots. Issued by Google reCAPTCHA|
|rc::a||Strictly necessary cookies||Read and filter requests from bots. Issued by Google reCAPTCHA|
|leadin_third_party_cookies||Functionality cookies||See details at https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser|
|messagesUtk||Functionality cookies||See details at https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser|
|hs-messages-hide-welcome-message||Strictly necessary cookies|
|hs-messages-is-open||Strictly necessary cookies|
|*_key||Strictly necessary cookies|
|hs_ab_test||Strictly necessary cookies|
|__hs_do_not_track||Strictly necessary cookies|
|__hs_opt_out||Strictly necessary cookies|
|__utmt_player||Analytical/performance cookies||Store and track audience reach. Issued by Vimeo.|
|vuid||Analytical/performance cookies||Store the user’s usage history. Issued by Vimeo.|
Important information about cookies
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal data
We may share your personal data with the parties set out below for the purposes set out in the table above:
|Service providers:||including those who provide: |
|Professional advisers:||including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.|
|Authorities:||including HMRC, regulators and other authorities who require reporting of processing activities in certain circumstances. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.|
|Corporate partners:||includes third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.|
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
International transfers and Data Security
Some of our external third parties may, from time to time, be based outside the United Kingdom (UK) so their processing of your personal data will involve a transfer of data outside the UK.
If we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- The country has been deemed to provide an adequate level of protection for personal data by the Information Commissioner’s Office. For further details, see Information Commissioner’s Office: International transfers after the UK exit from the EU Implementation Period.
- If we use certain service providers based outside the UK, we may use specific contracts approved by the ICO, and published by European Commission, which give personal data the same protection it has in the UK, and may make changes to such specific contracts so they make sense in a UK context. For further details, see Information Commissioner’s Office: Standard Contractual Clauses (SCCs) after the transition period ends.
- In any other case, we will obtain your explicit consent before any transfer takes place.
The table below sets out details of the services providers we use outside of the UK and the relevant safeguards in place.
|Service provider||Description of service||Location||Safeguards|
|Jitsi (8×8)||Video conferencing services||US||Standard Contractual Clauses (SCCs)|
|Hubspot||Marketing and CRM services – only used for customer service||US||Standard Contractual Clauses (SCCs)|
|Voucherify||Promotion management software||EU||n/a|
|GoCardless||Online payment services||EU||n/a|
|Google (including Firebase)||Cloud computing services and collaboration tools||EU||n/a|
|AWS||Cloud computing and web hosting services||EU||n/a|
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
- Access to information: You have the right to request a copy of the information we hold about you.
- Ensuring accuracy of information: We want to make sure that your personal information is accurate and up-to-date. You may ask us to correct or complete information that is inaccurate or incomplete.
- Right to erasure: You may have a right to erasure, which is more commonly known as the ‘right to be forgotten’. This means that in certain circumstances you can require us to delete personal information held about you.
- Ability to restrict processing: You may also have the right to require us to restrict our use of your personal information in certain circumstances. This may apply, for example, where you have notified us that the information we holds about you is incorrect and you would like us to stop using such information until we have verified that it is accurate.
- Right to data portability: You may have the right to receive personal data we hold about you in a format that enables you to transfer such information to another data controller (e.g. such as another service provider).
- Review by an independent authority: You will always have the right to lodge a complaint with a supervisory body, including ICO as listed above.
- Preventing direct marketing: We do not sell your personal data. From time to time, we may send emails containing information about new features and other news about us. This is considered direct marketing. We will always inform you if we intend to use your personal data or if we intend to disclose your information to any third party for such purposes.
- Objecting to other uses of your information: You may also have the right to object to our use of your information in other circumstances. In particular, where you have consented to our use of your personal data, you have the right to withdraw such consent at any time.
If you would like further information on how you can exercise these rights, please email us at email@example.com. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.