ayda is brought to your by Raptor Marketing. It's the new avatar of The Digital Welcome.

Let's start with Raptor

We are Raptor – The Student Marketing Agency. A team of young, hungry student marketing specialists who help build lasting connections between students, brands and now universities. Over the last five years we’ve honed our craft, delivering award-winning work. This spans physical & digital experiences, brand ambassadors, social influencers, documentary series, web design, insight and strategy, and much more.

Everything that we do has students’ culture at the heart and is tailored to our clients ‘requirements. And with an 85% client retention rate, we must be doing something right. We’re based in East London and live across 40 cities in the UK.

Then we gave students The Digital Welcome

In 2020, when the pandemic became more than a distant news story, we wanted to help student representative bodies (student unions and guilds) achieve their commercial targets, whilst keeping their students engaged during a difficult time. So we built The Digital Welcome – a virtual freshers’ fairs platform.

The Digital Welcome gave new and existing students the official welcome to university life. It helped students across the UK and Ireland learn about various services that their university & their student representative bodies offered, discover new deals & offers from exhibitors, find & join student groups, access mental health & well-being services, find volunteering opportunities, and connect with graduate employers.

And then ayda was born

Since Refreshers’ 2021, we have been busy working with students, student unions, & student-focussed brands to co-design the next version of The Digital Welcome. A new hybrid events platform called ayda.

Though we began in Higher Education, we’ve since expanded across industries and events, with functionality catered to each.

Above all this, our mission has remained the same. We feel that there is a need to provide all event attendees with the tools to connect, network, and enjoy an interactive experience- no matter whether they can attend physically or not.

Built for tomorrow’s hybrid events

Engage anywhere, anytime, any screen size. Memorable exhibitor showcases